No comments on your blog?
It might not be your fault.
In fact, there are time when you don’t want blog comments.
Understand that at least some of your low level of blog comments can be a math function. The great majority of visitors to your blog are “lurking.” They come and go without leaving a trace.
They don’t comment, they don’t share.
This doesn’t mean that these “lurkers” aren’t getting value from your content. It also doesn’t mean that your blog isn’t helping with your marketing.
What this could show is that you don’t have a critical amount of traffic. The percentages will vary from niche to niche with that being said there are blogs
that get 1000′s of visits per post with no comments.
There’s also blogs that get a few 100 visits per post and regularly get very thoughtful comments.
Take a look at your analytics and look at the traffic you’re getting to your different posts on the first day that you publish them.
A good rule of thumb to remember…
If your posts are usually getting less than 300 visits in the first day of thier publication, you don’t have an engagement problem, what you have is a
Why only look at the first day of traffic? Because a great majority of comments will show up within the first 24 hours your blog post going live.
Traffic is another topic, but I can help with that too. *Just look through the marketing topic of the blog
How does a blog with a small amount of traffic get more mindful comments than a blog with a mass amount of traffic.
The secret to getting blog comments is…
It all breaks down to this:
Don’t be a know-it-all blogger. At least not all the time.
Be particular with your style, tone and voice.
I’m going to break it down with three elements of blog posts that get comments. You can add these elements to your posts very easily and start conversations
in your own comment section.
But first, let’s get our mind right.
When you shouldn’t EXPECT mindful blog comments.
Here you go…
Don’t expect mindful comments when you publish an authority post. These are posts with titles like,
The Ultimate Guide to Buying Penny Stocks
A Step-by-Step Guide to Setting Up Google Analytics
Everything You Need to Know about the iPhone 5s
When you write the end-all-be-all article on a subject, you’ve left no room for discussion. And that’s ok. You are the know-it-all and you should be damn
proud of it.
Blogs that publish very authoritative posts on a constant basis usually do poorly with comments. But that does not mean the blog isn’t meeting the business
An “end-all-be-all” authority post is intended to establish you as the expert in your market, not to create engagement.
There’s a big difference between an authority post and an engagement post.
Don’t mistake this, blog comments ARE NOT sales. The end goal is NOT blog comments. At least not if you plan to stay in business long.
With that said, if you have enough traffic visiting an authority post you’ll get “applause comments.” Comments like:
Wow, fantastic post!
Thanks so much for writing this!
If the comment ends in an exclamation point, it’s probably an applause comment.
If you’re getting applause comments consistently on authority pieces, don’t worry. You’re readers are clapping. They loved your performance.
You’ll also sometimes get questions from your audience on authority posts.
Question comments though come few and far between, the same reason no one asked your brilliant college professor a question after a lecture, nobody wants to
ask a “stupid” question.
If your goal is to build a community on your blog you need to check your ego.
Try adding these 3 key elements in your blog posts,
1 – Humility
A blogger by the name of Marcus Sheridan from The Sales Lion at Blog World NYC is said to be one of the most genuine persons in this business.
Marcus blogs about his personal business struggles, his family and his friends. He’s very open with his community and shares what he has learned through his
years in business. With that said, he doesn’t write know-it-all blog posts.
He shows his humbleness, as well as other things. This leads to a thriving community and very mindful blog comments.
In a post that he titled 8 People That Dramatically Impacted My Life in 2013, take note of the humility in the title itself. In this particular post he
praises people that made a difference in his life and business in 2013.
Here’s a couple excerpts,
Here’s the stats on this post only 4 hours after it was published,
1262 words written by Marcus in the blog post
3062 words in comments
Now here’s the thing… START HERE!!!!!!!!!!!!!!!!!!!!!!!!!
Marcus is part owner of a pool company by the name of River Pools and Spas; it’s the success of business blogging for this particular pool company that is the center of what he teaches about marketing.
In this post on the pool company blog, Which is Best: Fiberglass, Concrete, or Vinyl Liner? He is offering his expert analysis of the best pool liner to buy
based on different circumstances.
Here’s an authority post.
His pool blog is full of authority pieces like this one, and he doesn’t even allow comments on these posts. Remember that comments aren’t the goal for this
pool blog. Direct sales and leads are the goal and these authority blog posts leave very minimal room for conversation.
2 – Incomplete thoughts
Write short posts and let your readers fill in the blanks.
A marketer by the name of Seth Godin is an absolute master at this. I do understant that Seth doesn’t allow comments on his blog posts but his writing style is perfect for really studying the art of writing thought and conversating enticing posts.
Seth’s posts are severely debated on different social channels like Twitter and spark rebuttal blog posts on blogs across the web. This is why Seth doesn’t allow comments.
Here’s an example post from him. This is the whole post…
This would be an intro for most blog posts that would then go through 10 bullet points explaining in some detail how to boost a culture that reports and
stamps out mistakes.
Not Seth though. He isn’t trying to write the know-it-all post on this topic.
He just wants to start a fire in your mind and have you fill in the blanks.
3 – Speculation
Mark Schaeffer is a professor of marketing at Rutgers University and litteraly a student of marketing.
He’s one of the most cerebral bloggers you’ll ever read from and he makes predictions about the future of marketing quiet frequentley.
Mark’s posts instigate discussion because his posts are debatable, not definitive.
He recently wrote a post entitled, What will be the next big thing in social media? Here are 7 clues.
Notice that this professor is not trying to be a know it all in the text. Like you’re favorite teacher, he wants you to think about the question with him.
He wants to lead an intelligent conversation about it.
Here are the stats on this post,
665 words written by Mark Schaeffer
40 thoughtful comments
3834 words in comments
Mix and match
You need to make sure you understand the purpose of each post you publish. Is it an authority piece with the intention to establish you as an expert? Or, is it an engagement piece with the intention to build community and discussion.
Both can be very lucrative for your business.